Jason Hewlett

Worst Service Ever

Sitting in a restaurant the other night I wondered if our food was ever going to come to the table after having waited an unreasonable amount for a server to take our order before remembering to bring water. As a business owner, I know there is an employment challenge right now, and as those in […]

Instead – with Seth Godin

The Man, The Myth, The Legend, Seth Godin keeps a DAILY Promise To The Audience that is difficult to comprehend.   Every morning, for as long as I can remember, in my inbox sits thought provoking, inspiring, powerful blog posts sent to hundreds of thousands, even millions of readers. It is THE First thing I read […]

Tsunami: A Raw and Rare Example of The Promise To The Team

  For years, my wife and I have enjoyed the incredible sushi of Tsunami, in particular their South Jordan, UT location. This place is ALWAYS packed. Lines out the door oftentimes, and has been that way since it first opened in our community. Tsunami’s Signature Moves: Be the best, high end choice for sushi.  Their […]

Star Wars Missing LEGO Pieces – PCX Promise Customer Experience

  An article was forwarded to me by my friend, Mike Miller, as he said it reminded him of The Promise. Does it ever! Check out the article by Jason Aten on inc.com HERE or the following is a summary, with my commentary in parenthesis: Customer John buys extremely expensive STAR WARS LEGO set (been […]

What is Your Promise2Lead?

  Over the past 2 months I have experienced a true life tragedy within an organization I’ve been a part of for 16 years. A complete loss of trust! An absolute mismanagement of emotions, rumors, deception tearing people of one heart and mind completely apart! Mistakes have been made high and low…and yet, even with […]

Everything That’s Wrong In Your Life

Everything that’s wrong in your life is because you broke a Promise to yourself! You may not like that statement, but having now dug deep enough into this language and concept, it stands up with some heavy testing. And don’t think I’m just pointing one finger at you, because three are pointing back at me, […]

The Misunderstood Legend of Brown M&M’s & Van Halen

Did you ever hear the story of rock band Van Halen trashing a venue because they arrived at the location only to find BROWN M&M’s in the bowl backstage? Do you know why they did that? Most people think it’s because they were a bunch of Rock Stars acting like spoiled brats. In reality, it […]

You Decide: Simone Biles & The Promise

Imagine you’re the G.O.A.T. of your sport.   You’ve already won gold medals, and expected to win a few more. Pressure beyond reason mounts as you are supposed to be perfect in your performance. And then everything goes wrong. And it’s at The Olympics in front of a Billion viewers!  As opposed to pushing forward, possibly […]

Ever Seen A Manager Cry? The ICM Process

  Have you ever seen a Manager cry? Not because you did something wrong… Because the people they lead are giving them compliments, great words to hang their hat on, and clarifying attributes about them they’ve never seen in themselves! This happened the other day when Allen Roberds and I, Co-Founders of The Promise Institute, […]

Promise To A Friend

  When I received the devastating news that my best friend had passed from COVID-19 in January 2021 my heart broke in one fell swoop.  Not only was he my dearest friend, a father figure, a mentor, but was my absolute hero in all aspects of life.     As we discussed funeral plans with […]

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