Instead – with Seth Godin

The Man, The Myth, The Legend, Seth Godin keeps a DAILY Promise To The Audience that is difficult to comprehend.  

Every morning, for as long as I can remember, in my inbox sits thought provoking, inspiring, powerful blog posts sent to hundreds of thousands, even millions of readers.

It is THE First thing I read every day.

The Practice behind Seth’s Signature Moves and Promise to Blog is quintessential in Leadership, Contribution, and Integrity.

It is as consistent as the sun coming up, and always arrives in my inbox to begin every day.

Not just workdays, but weekends, every single day.

Over 5,000,000 words!

It is the ultimate example of Making a Promise and Keeping it, even if he never made that promise to us, he just does it, going from “commitment-to-daily habit”, and he knows that we all expect it, and it’s always there.

Promise delivered.


As a writer who barely cranks out 1 blog per week to me it’s unfathomable he can think of and create this amount of content.  What a commitment to make!

Question: What do you do Every Single Day without fail in your personal leadership? 

The behavior must go from static to becoming automatic; even beginning as a worthy goal, morphing to a firm commitment, an eventual habit is cemented as a sacred goal so deep that we like to call it:

The Promise.

Instead of doing all else he could in life (watch tv, scroll social media, think about writing), Seth chooses deliberately to spend that time working on adding value through writing.  Every Single Day.

That is the Power of his “Instead”.

What’s your “Instead”?

If you want to be inspired daily I recommend subscribing to Seth Godin, buying his books, listening to his podcast, looking into his altMBA program and more: it’s all HERE.

Here’s his last post about “The Streak” (from 2019) and confirms he’s gone 22 years without missing one day! 

Promise Kept!

I received this email (screen shot below) on Sept. 4 about “Instead” and it made me think about all the ways Instead works so well.

Such as:

Instead of setting a Goal, why not make a Promise?

Instead of making an excuse, do what you said you’d do.

Instead of cutting a corner, just go 100%, do the job right, well, and with pride.

So many great thoughts Seth inspires!

Enjoy Seth’s great work below and subscribe to his amazing blog for daily profound inspiration.



Want more ideas on how you can become a Promise Leader in your Organization? 

Join us for Live2Lead in Salt Lake City, UT

October 29, 2021 – Limited seats available.

Click HERE to get your seat and enjoy the PCX of The Promise Institute!


~ Jason Hewlett & The Promise Institute 

The Promise Institute Co-Founders

Promise Culture Keynote Speaker

* Speaker Hall of Fame

Author of “The Promise To The One”

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6 thoughts on “Instead – with Seth Godin”

  1. I love this post, and I love Seth Godin’s daily emails! I’ve been getting them for many years now. As you said, this simple promise of a daily insightful post over so many years is just so impressive. Along with whatever specific nugget of wisdom Seth shares each day, the emails themselves serve as such a great reminder of the power of continuous effort, consistency and momentum.

    1. I know you’ve been a longtime fan of his. He’s incredible to be so consistent. I have nothing in this life I’ve ever done every day without missing. Amazing.

  2. I also appreciate Seth’s email and did not realize he had not missed a day in so many years!!!

    I , at the moment, cannot name something I do consistently.
    Will be reflecting upon that all week.
    Many blessings, Louise

    1. Thank you Louise for your comment! It’s a great thought to consider and I will be working on mine this week as well!

  3. Jason, thanks for suggesting Seth Godin’s blog. I have enjoyed your posts for a long time so I went and read some of Seth’s posts and they’re awesome. Thank you for adding value and for being humble enough to share other people’s wisdom.

    1. Thank you Doug! I hope you enjoy. Seth is next level. If I were to ever write one post as impactful as 90% of his are on me, then I will feel my life’s work has graduated to excellence. He certainly pushes me to write and think better. Thanks for the kind words.

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