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The Promise Blog
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Google Me

  Picture this: I’m consulting with a client. Telling them they need to update their web site with this, fix the wording on that. We made sure all was right on Amazon with the products, ensured the newsletter was ready for the big upcoming sale, and set up the funnel system to capture all of the interest that would surely be inbound quite soon. As we went through the critique of their work, efforts, and organization, which is highly successful and a 7-figure per month business, I asked about their Google Reviews. The team stared at me blankly. We searched for it. We found reviews on Amazon, Walmart, JudgeMe, and all over Facebook. Very favorable reviews, BTW! But what about Google Reviews? There were none to be found, and that hurts business in a profound way, at least locally and with SEO marketing efforts. That’s when I thought about it for myself. I googled my own name and found a whole bunch of nothin’ in terms of reviews on my business and work: 1 Google Review for this successful guy! Yep, one kind soul, a dude named Brad whom I’ve never met, went and found whatever seemed like my business

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September 28, 2026 4 Comments
Business

The Broken Team

  Doug sent a frantic text, Jenny replied in Slack, marketing in turn launched a premature email campaign, and customer service was immediately inundated with angry clients. Leadership meets, confusion all around, too many cooks in the kitchen, while ten people are working on the same task without being assigned to work together on any given project. The wheels are falling off the bus, or rather, they did a long time ago. In business culture, it is easy to observe where things aren’t working. Just set up a call with any employee and let them tell you the truth, once you’ve established what they say won’t be held against them. Just look at the confusion coming into customer service due to the latest mistake sent out. Just take a gander at Slack and see how well that’s being utilized. The Slack one is so frustrating I made a silly and comical song about it just to see if it would get a laugh from people in general who have complained to me about their teams not using it, showcasing how important it is.     In leadership, however we can, we must utilize our Signature Moves to inspire, lift, call

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August 12, 2026 1 Comment
Business

The Pilot and The Delay: What To Do When You’ve Broken The Promise

  The following post inspired this blog, as it is something I have talked about extensively, and you’ll love this story. I found this on LinkedIn yesterday, it is brought to you by Robert Sterling: Original Post HERE   Robert Sterling I just had the craziest experience at the airport. We are about to board a flight to Atlanta when the pilot from the incoming plane walks out of the jetway. Guy is probably late 50s, salt and pepper hair, military look. The kind of pilot you instantly feel good about seeing on your flight. Pilot walks over to the counter, gets on the PA system, and starts addressing everyone. “Folks, I’ve been doing this a long time. Flying one of these jets is easy. The hard part is looking at 130 people and telling them their flight is going to be delayed.” Audible groans throughout the boarding gate. Most people here are flying to Atlanta as a layover before another flight. 130 people just had their day become a complete mess. The pilot goes on. “I get it, trust me. But here’s the deal: During our landing, we had a small mechanical issue. I’m not your pilot for the

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May 19, 2026 4 Comments
Books

The Promise from Italy

This morning I woke up at 5 AM. Sleep eludes me after what I have experienced in Italy. My wife and I, along with our besties, Beau & Courtney Carlson, are in historic Florence, Italy, home of history’s greatest Masters of Art. Yesterday we saw The David by Michelangelo, the day prior we saw The Last Supper in Milan by Leonardo da Vinci. I never thought I would be so blessed to see this in real life. Still can’t believe, and so grateful, they have survived this long. I am at a loss for words writing this blog, as we have driven from one city to the next in this glorious country after picking up our daughter, Ella, who has been an Au Pair (nanny) for the last few months since graduating high school. We head to Rome tomorrow to see more of the greatest works of art in human history, all inspired and guided by the hand of God. As powerful as each are, as overwhelmed as I was standing before these pieces which have inspired my own life’s work and art, weeping at the very sight and thought of what these artists went through to create such glory

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November 22, 2024 8 Comments
Books

The Honor System

Just before my 2 week run of sold-out shows began at the Hale Centre Theatre I realized I didn’t have the personnel lined up to man our table and sell my book, “The Promise To The One”. My kids were all traveling, we wanted my wife to just attend and enjoy the shows, those on my team either had travels or health challenges, and I had few options left. I remembered driving through Maui a decade ago, on the beautiful Road to Hana, where my wife and I found multiple stops of fruit stands where the Honor System was employed. No one was there to make sure you were honest, it was expected. We often left more money than was suggested, since we appreciated the concept of honesty first. And so, we did the same for the sale of my books at my shows. We discounted them by half price, from $20 to $10, I signed every single one, and we printed a sheet that explained they could pay via Venmo.     We put up the table, set out 40 books, and had to let go of the possibility that someone might steal them and just be ok with

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August 10, 2024 No Comments
Cardio Miracle

The Chocolate Factory Broken Promise

“Better than advertised” is always preferred to “Worse than we anticipated!” Did you read this story of the Willy Wonka Chocolate Factory Experience in Glasgow, Scotland 2 weeks ago? It advertised a spectacle of fun & beauty, replicating the famous movies and experience for kids, only to have families show up to a near empty warehouse, actors unprepared and underpaid, children given a jelly bean and water, with kids crying their eyes out! Recently this story popped up, and I wish I could show the AI generated photos of what was promoted vs the truth…but due to copyright issues I’ve suffered in the past I can’t post them here. You’ll have to look it up to believe it (and trust me, it’s worth it). You can see a good example of the astonishingly amazing ads HERE and the atrocious photos of the reality in articles both HERE and HERE. “Oompa, loompa, duped now by me, Come to my candy-less Factory;  You will find no happiness, too,  When you see my ads were not true…”      It is hilarious only because it’s so tragic. Which begs the question when it comes to promoting a Willy Wonka Chocolate Factory Experience for

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March 9, 2024 No Comments
Business

Talking with a Human

  My cell phone number is on the Home Page of my web site. It is also strewn about the internet in every place possible. For years I refused to have my number out there, due to the distraction and lack of privacy it afforded me, as well as having managers, agents, and others deal with the requests. It was helpful, as it kept me out of arm’s reach from the crazies, and there are crazies out there that will stalk you. But then I remember an issue I had that could not be resolved where I called a company and absolutely, no matter what, couldn’t get a hold of a human. The automated process was unresolvable in every way, and I could never get someone on the phone to clarify my issue. I lost a great deal of money due to this issue and never speaking to a human. It was that day I changed one of the biggest rules of my business: My cell phone was now published everywhere. The Promise in my business became COMMUNICATE as much as possible, be infinitely reachable, and even over-communicate where necessary. Suddenly, my unlisted and undiscoverable number became public record. I

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December 2, 2023 6 Comments
Business

No Tipping Allowed

In my home state, there is a new bagel shop in town that does NOT allow customers to leave a tip. The owner of Cheryl’s Bagels, Cheryl Mignone, says she was tired of having to tip someone for doing next to nothing and shaming them into tipping once the iPad was turned towards them. Here’s a link to the Story. Certainly, there are jobs that need tipping – such as when service is rendered and I know their livelihood depends on it – but I too feel the “Tipping for Everything” moment has gotten out of hand.  In fact, the other day, at a newsstand in the airport, I grabbed my own premade sandwich and drink and was suddenly faced with the obligatory How Much Do You Want to Tip question. I felt a rush of guilt, as I didn’t feel the person, who hadn’t moved and was still looking at their iPhone, had barely greeted me and simply asked, “Cash or Card?” Do you tip in this situation? For me, I have a hard time with it. I like that Cheryl, the bagel shop owner, is taking a stand in the place in which she owns and runs things.

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October 12, 2023 16 Comments
Business

The Middle Seat

“No, thank you, I will take any seat but the middle seat,” I reply to the customer service agent. “Sir, you don’t understand, you’ll be sitting in a normal seat in the back if you don’t accept this upgrade to ComfortPlus, but we don’t have a window or aisle, only a middle seat,” the agent replied. “I’m good. I only want the aisle, and don’t care if it’s in the back,” I retort. Miffed, I get on the flight, thankful to not have to sit in the middle seat.   Vs.   The flight is now delayed. Now it is deplaned. We all begrudgingly get off the plane. We wait for hours. Everyone is upset. A riot seems to be brewing in the terminal. We’ve been sent scrambling to a different gate. I plead to the new gate agent – “My flight has been delayed now 2 times, I absolutely have to get to my destination by tonight or I will miss my presentation in the morning where I am the Keynote Speaker for a very important group. I promised I’d be there. Can you do anything for me?” “Well sir, I see here on your preferences that you’ll take

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August 24, 2023 6 Comments
Announcements

Million Miler

  Last week I received an email from DELTA CEO, Ed Bastian, that brought me both elation and devastation in one line: Jason, Congratulations on One Million Miles! Elation because I have achieved something while chasing my dreams and making a living doing the career that I love. Devastation because it reminded me of how much I have missed of my children’s lives, family events, and precious moments to never get back. It’s 6’s. It’s the double edged sword. It’s a blessing and the reality of butt and back perma-soreness. You may wonder how it took me this long to reach such status with the amount of travel I do. The story goes that I was close to this milestone over a decade ago on DELTA, and then they lost a bag with all of my handmade costumes, gear, worth over $10,000. I had no receipts, as they were costumes made all over the world years earlier, and I couldn’t prove their value.  Devastating. To make matters worse it was the first time I had checked a bag in a long time and I had to do an event without any of my proven clothing, costumes, props. It was the

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June 4, 2023 8 Comments

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