The Chocolate Factory Broken Promise

“Better than advertised” is always preferred to “Worse than we anticipated!”

Did you read this story of the Willy Wonka Chocolate Factory Experience in Glasgow, Scotland 2 weeks ago?

It advertised a spectacle of fun & beauty, replicating the famous movies and experience for kids, only to have families show up to a near empty warehouse, actors unprepared and underpaid, children given a jelly bean and water, with kids crying their eyes out!

Recently this story popped up, and I wish I could show the AI generated photos of what was promoted vs the truth…but due to copyright issues I’ve suffered in the past I can’t post them here. You’ll have to look it up to believe it (and trust me, it’s worth it).

You can see a good example of the astonishingly amazing ads HERE and the atrocious photos of the reality in articles both HERE and HERE.

“Oompa, loompa, duped now by me,

Come to my candy-less Factory; 

You will find no happiness, too, 

When you see my ads were not true…” 



It is hilarious only because it’s so tragic.

Which begs the question when it comes to promoting a Willy Wonka Chocolate Factory Experience for families…

What is the most important part of TRUST? 

As neuroscientist and brain expert, Scott Halford, CSP, CPAE, put it this weekend at the Thrive NSA Conference:

“Trust is not empathy, it is not likability, it isn’t eye contact, it’s not the care you show someone…

The Number 1 factor to win TRUST is: Reliability.” 


I agree.

If someone tells me they’ll do something, and they follow through, I trust them.

If someone tells me they’ll do something, and they don’t follow through, it’s going to be tough to win that trust back!

Such is The Promise.

Reliability is The Promise, and if you show up when you say you will, I want you on my team, I want to buy from you, I want someone I can rely on.

When Reliability becomes your Signature Move, you’re someone I trust, and I want to interact more with you.

These poor families invested time, effort, money and believed The Promise of what was promoted. They were disappointed. It was a hoax.

“Oompa, loompa, doomed now are you,

Bringing kids to Glasgow to see

Ads created by our AI agency, 

Enjoy our joyless warehouse, doomp-a-da-dee!”

What side of The Promise and Reliability do you fall on, and who can count on you?


Jason & Tami, Ella, Redford, Romney and Royal Hewlett


Enjoy SUBSCRIBING to my NEW YouTube Channel when you’re ready to improve upon Your Leadership Promise!

~ Jason Hewlett

Husband, Father, Writer, Mentor, Hiker

  • Speaker Hall of Fame * Award-Winning Entertainer * Mentor
  • World’s Only Keynote Speaker utilizing entertainment, musical impressions, and comedy to teach The Promise
  • Author of “The Promise To The One”

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