
2 Brands Collide: The Promise vs. Jason Hewlett
Have you ever created something that you put your heart, soul, time, money, energy and everything into, only to face the reality that it’s not really working? I’m about to share something extremely vulnerable, and will attempt to do so succinctly (good luck!) so as to not belabor the point, but I have come to a crossroads with this most wonderful concept called The Promise and the brand that is me, Jason Hewlett, as I awkwardly take literary license and refer to myself in the 3rd person for this to make sense. The brand that is Jason Hewlett was created to entertain, uplift, inspire, be family-friendly, comedy heavy, musically nostalgic, educational at times, and equally be self-deprecating, never too serious, capable of poking & prodding where necessary, and always simple. The brand that is The Promise was an attempt to be an extension of Jason Hewlett, a more thoughtful context, a bit complex, the meat & potatoes content served after the milk & honey entertaining appetizer, revealing a stealth philosopher cloaked in a comedy experience. The intention has been to teach, reach deep, help individuals and families, drive culture shifts in companies, and make complete sense to all interested











