The Promise of Consistency


The companies you know, love, and trust are consistent in their delivery of keeping Promises.

Think of the brands you keep returning to, because you know exactly what you’re going to get.

For me, Delta, has been an airline I can depend on, they help me solve challenges with delays and issues, consistently proving their value, and then my loyalty is rewarded with better seats and a finer experience.

Same with Marriott, JEEP, Apple, Hale Centre Theatre, and even my Church!   Consistency is the key to their success, doing the same proven formula over and over and over.

Above is a screenshot of an article in Fortune Magazine regarding the World’s Most Admired Companies.  Interesting!

When consistency is ignored a company will lose business for life!  It could be just one negative customer service experience, it could even be a truck with the company’s logo cut you off in traffic and you are not going to shop there ever again!

I call it Keeping the Promise to The Audience.  We as Customers are the Audience of every Company.

We either revere the Company and return time and time again, just as you would to go see your favorite performer in concert, singing the same songs over and over, or we see the discrepancy between mission statement and actual delivery and we bail.

Commercial vs. Realityare you over-promising and under-delivering, or is the reality better than advertised? 

Every business is “on stage”.  Lights, camera, action with every experience we have together.

But when we see inconsistencies off stage we are let down.

Consistency meets Congruence on and off stage is keeping The Promise to The Audience.

I wrote about it on my JHE Training Blog, which offers ideas for Performers and Speakers to be incredible on stage, in business, and life.  You may get a kick out of this video from my latest gig with Paparazzi, one of my favorite companies I’ve ever had the opportunity to associate with.



Each employee who wears your company’s shirt had better remember they represent your company, in the way they talk, act, and live life both on and off stage.  If not, you could lose business.

How do we keep this promise to make sure we are consistent?

A Mission Statement is very helpful.

More than anything it is asking our customers their experience, and taking the response to the next management meeting, and then putting the solution into action.

Companies that keep Promises are the ones that succeed above all others.

What are your favorite Consistent Companies?


~ jason


Jason Hewlett, CSP (Certified Speaking Professional), CPAE Speaker Hall of Fame, is a Keynote Speaker for the largest corporate events in the world. His primary message, The Promise, is essential for Leadership, Management, Sales, Marketing, Direct-Sales Companies, and is a combination of engagement and entertainment meets inspiration.  Jason has even received standing ovations from IT guys.  He has been acknowledged as life-changing by Conference Attendees, C-Level Executives and Hollywood Elite.

Please click here to learn about how Jason Hewlett, Speaker Hall of Fame, introduces the opportunity for you, or someone you love, to have the gift of learning how to create a Career From the Stage and begin moving toward fulfilling a lifelong dream as a full-time speaker, performer, or entertainer.

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4 thoughts on “The Promise of Consistency”

  1. I attend Paparazzi Convetion and enjoyed his speaking, great information which was brought across in an enjoyable format. I would attend again, great job God Bless

  2. Disney constantly keeps their promise when it comes to the theme park experience. I go to other theme parks and I realize Disney above all surpasses them with their cast members and interactives experiences. What makes Disney theme parks great are their cast members who keep their promise to excede the customer’s expectations.

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