Recently I attended a conference where they promised we’d be fed every morning and lunch.
Arriving at the first breakfast I realized I should have packed my own! I sat through the first 3 hours starving.
Lunch arrived – time for redemption. I knew they could do make up for breakfast.
And then it happened: pathetic…slim pickins!
“What is the deal with this conference?” I wailed aloud.
I purchased $300 worth of tickets for my wife and I to attend their fundraising Gala, dinner included…only to arrive (on time!) and there was actually and literally NO FOOD LEFT!
This is called A Broken Promise.
Not only were we deceived, disappointed, and disgruntled, but after the dinner debacle, as we walked to the only open restaurant in the hotel, all we could talk about was how ripped off we felt.
Have you experienced anything like this before? If so, then you know…
Your Business is Your Promise!
Hey Leaders: If you market, advertise, or promote that one thing is going to be delivered and then it isn’t, guess what?
You’ve broken a promise to your customer and may have just lost them!
Another example of The Commercial being greater than The Reality (which is something you don’t want to have happen): P90X (video below)
In the email The Hustle this past week they outlined the amazing story of Hoover vacuums in London, while in a recession year, decided to offer a promotion –
“Spend over $100 on our products and you’ll get 2 roundtrip tickets to fly to the U.S!”
Knowing they couldn’t afford to make this promise, they made the entire process to redeem the tickets so impossibly difficult they figured few would go through the challenge.
However, that eventually upset people enough they were uprising and forcing Hoover to pay up and keep their Promise.
There was no way Hoover could keep their Promise, and the business fell apart under this one promotion.
I had never heard this story, but was floored by the audacity of a business to assume they could risk such, and make a Promise that couldn’t be kept.
Your Promise, and the discussion of it in a business meeting, promotions department, or within your team, may not seem like a sexy thing to have to talk about…but what is sexy?
Ethical business practice and keeping your Promise!
Remember it simply: Your Business is Your Promise!
Offering food at a convention? Make sure there’s enough for everyone!
Offering a promotion? Better follow through or you’re done for!
Offering to deliver something more than you’re capable of actually following through on?
Be careful what you Promise.
What’s Your Promise?
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