LeBron James and The School Principals


This past week LeBron James unveiled his revolutionary, incredibly charitable, giveback to the community where he grew up, new school for kids.

The “I Promise” School.

He totally stole that name from me…actually, no, but you should read the article about it, amazing.

Love the name of the school and used it as an example when speaking to 150 Principals in Utah recently for their annual back to school conference.

The question was posed: “How can you be a Promise School this year instead of anything less?”

This seemed to pique their brain cells, as they shifted in their seats.

Words matter.

Walking through the hallways of the school where the conference was held, I noticed the great words being used in big letters on the walls:




Excellent words, but I am not there to simply agree with what’s on the walls, I’m there to provoke the concept of buying into being a Promise making and keeping school!

Reminding these leaders that they are the most important leaders in our community, which influences the teachers and administration, percolates to the youth, makes the world a better place, it was fun to watch these great educators-turned-principals and vice-principals realize their roles to a greater level of awareness and acceptance.

Earlier in the day they had participated, sweat, in their business attire, putting together weekend bags for kids in their schools that go home without enough to eat for a few days.  It was touching to enter the cafeteria where these leaders had just finished and were now stacking boxes to ship out.  Video of the end of the packing –



As was asked of these Principals, in your place of business how can you create a Promise environment?

3 ways:

  1. Stop breaking Promises with yourself – Be Honest with you.
  2. Engage and Connect with Everyone – We spoke of the youth that have tragically taken their lives in our community, how we wish we could get those days prior back, and promised from now that we can Be Present in order to reach as many as possible in a one on one engagement experience, even when it simply means a hello and smile in the hall.
  3. Open Your Mouth – Tell others how amazing they are.  It will change their lives.

This doesn’t just apply to a school, this is in your workplace as well –

Your Business is Your Promise: 

  • To perform at the highest levels
  • To empower your people
  • To unite your teams
  • To engage your customers
  • To heighten your integrity
  • To honor your commitments
  • To harness your uniqueness

What is your Business Promise?

What is your equivalent to LeBron’s “I Promise” School or level of commitment if a School Principal?

We are all Performers.  How are you keeping the Promise?


~ Jason 

Jason Hewlett, CSP (Certified Speaking Professional), CPAE Speaker Hall of Fame, Keynote Speaker for the largest corporate events in the world. His primary message, The Promise, is essential for Leadership, Management, Sales, Marketing, Direct-Sales Companies, and is a combination of engagement and entertainment meets inspiration.  Jason has even received standing ovations from IT guys.  He has been acknowledged as life-changing by Conference Attendees, C-Level Executives and Hollywood Elite.  jasonhewlett.com

Please click here to learn about how Jason Hewlett, Speaker Hall of Fame, introduces the opportunity for you, or someone you love, to have the gift of learning how to create a Career From the Stage and begin moving toward fulfilling a lifelong dream as a full-time speaker, performer, or entertainer.




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