First Class Upgrade

  What Would You Do?    Upgraded from Coach to First Class on my flight to Atlanta and sat in my big comfy seat. Woman seated beside me hands her special pillow to the man passing us, as her husband walks by and sits behind us. In Coach. I asked, “Is that your husband?” She said, “Yes”.  Turning around I said, “Sir, do you mind if we trade seats so you can sit with your lovely bride?” You would have thought I handed him a $1,000 check. Grateful and shocked he sat next to his wife in First Class while
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The Broken Promise of MoviePass

  Not one to say told ya so, but I remember the first time I heard about MoviePass. Sounded too good to be true. For a very low monthly membership fee of $9.95, you could see one movie per day in the theatre! Friends of mine flocked to COSTCO and online to get this latest and greatest promise. Eventually friends started receiving notice that this was not sustainable for the company and the rules changed. When the expectation is set, and then the result changes midstream, that is called a broken promise in business. This was the ultimate example of
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The Leader You Could Be

  When was the last time you shopped at JCPenney? Yeah, me neither. Identity crisis killed their store. Jumping from CEO to CEO in the past decade, trying anything and everything to get back into the game, CNN’s story regarding their leadership in “How it all went wrong at JCPenney” by Nathaniel Meyersohn states: “Penny is plagued by a lack of understanding about what it is, what it stands for, and who it wants to serve…”   In other words, they lost their Signature Move in the eyes of their customer and client base, with a self-inflicted wound.  Their audience was
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Why Would We Choose You?

  Fall 2007, in our neighborhood there were no less than 100 Realtors living in a 250 home radius!  No joke. Who to choose among them? Actually, we chose none of them when we listed our home, although all were capable and even friends of ours! Instead, we went with someone I trusted implicitly, knew was aggressive, but also fair, and would not let up until our home was purchased.  I called him The Hunter.  He went for the kill. He sold our home at our desired price so fast, in fact, that we regrettably had to pull the plug
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Your Elusive Signature Move

  Question Dear Reader – What makes you Stand Out in this world? We could talk about your business, even your product, but this is about YOU. What makes YOU unique?   Speaking in front of 500 Leaders recently I posed the question, “What is your Signature Move and how are you using it daily in your business as a LEADER?” The blank stares concerned me. Perhaps my Michael Jackson “Moonwalk” metaphor had gone over their heads.     Digging deeper, and even asking for their hands to go up, searching for ideas of what makes them unique, no one
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Your Business is Your Promise

  Are you confused? Daily I receive comments and questions as follows, both from dear friends and past clients: “So now that you’re not entertaining anymore, what do you do when you speak?” This seems to be a trend and I’m sorry I’ve not communicated this well with so many. When people think of Keynote Speaker they must imagine me standing at a podium/lectern giving the most boring lecture in the history of lectures, using PowerPoint with graphs, charts and diagrams. Yes, that would be a terrible thing for sure. Are you one of those who are confused by what I
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LeBron James and The School Principals

  This past week LeBron James unveiled his revolutionary, incredibly charitable, giveback to the community where he grew up, new school for kids. The “I Promise” School. He totally stole that name from me…actually, no, but you should read the article about it, amazing. Love the name of the school and used it as an example when speaking to 150 Principals in Utah recently for their annual back to school conference. The question was posed: “How can you be a Promise School this year instead of anything less?” This seemed to pique their brain cells, as they shifted in their
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Warning: The E.R. Visit with our Son

    Your Business is Your Promise. Remember that as you read this story –   A month ago we were celebrating the holidays with our extended family and cousins at our historic ranch east of Park City, UT in the beautiful Uintah mountains.  We dam up a south fork of the Provo River annually to create a swimming hole where we gather, laugh, have a wonderful time in the sun. Fun ensues until our son takes a headfirst spill over the dam, no hands to stop his fall, and lands 6 feet down on the other side in a
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The Promise to Over-Deliver

  Chick-Fil-A makes the news regularly for their standards of excellence and uncompromising values.  I have written about them so many times in the past year its amazing, including this one!   This time they grabbed headlines because this company keeps the promise to “over-deliver” (see what I did there?). Chick-Fil-A was closed.  The employees opened the door for a couple in desperate need of using the bathroom because the mom was going into labor!  (The story would have been way better had it said, “The father was in need of a late night chicken sandwich with extra Polynesian sauce, and while
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The Promise of Being Helpful: Elon Musk and Thailand Soccer Team in Cave

  Reading and watching the news we were horrified to learn about the Thailand boys soccer team trapped in a cave with little possibility of rescue due to rising storm waters and a maze of tunnels. Maybe you said a little prayer for them, thought of your own children, and then we went back to our life and work. I know that’s what I did. And then there is Elon Musk. His first thought was, “What can we do to help?” Some have accused Musk of a PR stunt, and the ensuing wreckage that are the accusations and name calling has been quite ugly and
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