Daily Archives September 10, 2018

The Broken Promise of MoviePass

  Not one to say told ya so, but I remember the first time I heard about MoviePass. Sounded too good to be true. For a very low monthly membership fee of $9.95, you could see one movie per day in the theatre! Friends of mine flocked to COSTCO and online to get this latest and greatest promise. Eventually friends started receiving notice that this was not sustainable for the company and the rules changed. When the expectation is set, and then the result changes midstream, that is called a broken promise in business. This was the ultimate example of
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