Question: What do the King of Pop, Michael Jackson, and Chewbacca, of StarWars fame, have in common? Answer: We expect one thing of them, that they keep their Promise – deliver their Signature Move – or else we wonder if we’re seeing the real thing. Even as he has been gone for 7 years now, if I ask an audience, “What was Michael Jackson’s Signature Move?”  They all collectively yell out, “MOONWALK!” Here’s my attempt to honor the Great MJ In 2015 audiences were breathless and ecstatic upon the arrival of StarWars VII The Force Awakens when Han Solo and Chewbacca come aboard the Millennium Falcon.  As quickly as they appear on screen we are given the obligatory Chewy throaty, “Gggg-ggg-g-ghh!” growl sound that assures us it’s really him. Why is this so important? Because these are their personal brands.  I call it a Signature Move.  Just as Michael Jordan had the tongue wag and game-winning shot, Steve Jobs continued to change the technology game from Apple, to Pixar, to Apple again, and just as Abe Lincoln was known for his top hat and eloquent speeches, The Greats Keep The Promise and have Signature Moves. The Top Companies on