
The Promise To The One
We make promises to everyone. “I promise I’ll get that over to you by the end of the day.” “Yes, I promise I will pick you up in time for dance!” “I promise you, we will make it happen, you will get this sale, I will coach you through it, and if you can’t get it to happen I will stay all night until it goes through. Trust me.” And of course people make promises to us as well. “Yeah, I promise the job will be done by the end of the week, you can count on me.” “I promised I’d call you for next year’s event, we loved having you last year!” And then my favorite, “No Dad! I promise! I swear I didn’t do it!” But these are all EXTERNAL Promises. What about that ONE promise of the INTERNAL nature? What is The Promise to The One? The One is the last person you probably thought of. Most assume it’s The Customer or Client (which is actually The Audience), others think it must be to the one on your Team at work, or maybe the ones we love the most, such as a partner, spouse, or child




