If you have ever tried a Chick-Fil-A sandwich, or the nuggets, or their fries, or their shakes, then you too might be willing to drive any distance to take your family to enjoy their food.
If you have ever walked into their establishment and been greeted in a friendly manner, had your food served to you by a smiling, young, future of America employee, and felt like you just walked into the most welcoming environment in the traditional fast food genre of restaurant, then you know why our family rarely goes anywhere else for a quick bite. Their Legendary customer service is highlighted by my friend Ty Bennett HERE.
If you have ever waited at a drive thru and had a waiter come and take your order before you hit the microphone no one can ever understand you screaming through, then you have been to this place.
Chick-Fil-A is an obsession for many people and families throughout America. No wonder, as their food is delicious, fairly healthy, top quality, and their service impeccable.
However, they have one glaring problem: They close on Sundays!
Yes, in their own words, this is the day of observance, the day of rest, the Sabbath as kept by the founder, owners, and carried down through the generations with never a diversion to this one most sacred in-house rule.
If it were up to their fans, Chick-Fil-A would be open as you drive to church and back home for a Sunday gathering, as well as a 24/7 experience in a perfect world.
However, Chick-Fil-A keeps the Promise to The One.
The One in this instance is, yes, Chick-Fil-A itself, mixed with their belief that it is more important to value their values than offer another value meal on Sunday.
The One also is a Higher Power, as stated in their Corporate Purpose
To keep a Promise to The One means a major loss in profits, as no sales happen over a 16 hour day it could have been open.
Consider the financial consequence: 1 store closed that many hours is long enough. Multiply that by every restaurant in any particular city. Now exponentially be disturbed by the amount of money lost throughout the ENTIRE COUNTRY! Aaaaahhhh!
However, Chick-Fil-A most likely makes up for the lost funds from closing on Sundays due to the rabid fans and Audience it serves all the other 6 days of the week.
I dare you to try and find an open seat at one any day of the week, at any hour of the day (although they turn tables darn quick!).
You see, the Promise to The One (closing on Sundays) is essential to not just their mission, their Promise, also the bottom line of their plan, but it is one of the Signature Moves essential to their success. The Audience (customers) who praise their ways, may be initially disappointed they’re closed, but respect their decision, and expect it, to such an extent that they will choose this place above all others at all times – Because they admire and talk about and promote this one amazing choice to commitment!
For example: If you pulled up to a Chick-Fil-A on a Sunday and they were open you would be horrified and think they had been hijacked! That’s how strong their reputation is for this one Signature Move.
In other words: To stick to your values, beliefs, and core, even if it may appear to hurt you from a financial perspective, pays off in spades when others realize, respect, and uphold your values because of your commitment to them.
The Audience will always be there because 6 days of the week, Chick-Fil-A performs at the highest level of delivering an excellent product and service to it’s customer. And on the 7th day it allows it’s Team, it’s Family, to go home and enjoy their Family, have time to rest, worship, and reflect, and be ready to be incredible the next day – Refreshed! Energized! Excited to see The Audience waiting at the door.
And it is because Chick-Fil-A keeps The Promise to The One – to themselves – and to The One they choose to value Highest.
What Promises are you keeping despite what the world, or, the bottom line, thinks?
Man, now I’m hungry!
~ jason hewlett
Jason Hewlett, CSP (Certified Speaking Professional), CPAE Speaker Hall of Fame, is a Keynote Speaker for the largest corporate events in the world. His primary message, The Promise, is essential for Leadership, Management, Sales, Marketing, Direct-Sales Companies, and is a combination of engagement and entertainment meets inspiration. Jason has even received standing ovations from IT guys. He has been acknowledged as life-changing by Conference Attendees, C-Level Executives and Hollywood Elite. jasonhewlett.com
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